Fittingbox

Fittingbox, The Digital Eyewear Company
Fittingbox started as an idea born in the mind of two entrepreneurs: Benjamin Hakoun and Ariel Choukroun. In 2006, the company invented the first digital mirror allowing anyone to try on frames online, or on their phone in real time, thanks to Augmented Reality.
Today, the product offer of Fittingbox is a real ecosystem composed of 4 pillars:
- Virtual try-on
Our solutions generated more than 120 million virtual try-ons in 2022, representing a 23% increased compared to 2021. In 2020, Fittingbox released an improved version of its rendering engine featuring the assurance of a true-to-life size and ultra-realistic renderings of frames. Today, go even further with Frame Removal, a world premiere made for glasses wearers.